Super Bowl XII

 

 

Super Bowl XII
Dallas Cowboys Denver Broncos (NFC) (AFC) 27 10 1 2 3 4 Total DAL 10 3 7 7 27 DEN 0 0 10 0 10
Date	January 15, 1978
Stadium	Louisiana Superdome, New Orleans, Louisiana
MVP	Randy White, Defensive tackle; and Harvey Martin, Defensive end
Favorite	Cowboys by 6
Referee	Jim Tunney
Attendance	76,400
Future Hall of Famers
Broncos: none. Cowboys: Tom Landry (coach), Tony Dorsett, Mel Renfro, Roger Staubach, Randy White, Rayfield Wright.
Ceremonies
National anthem	Phyllis Kelly of Northeast Louisiana State University
Coin toss	Red Grange
Halftime show	"From Paris to the Paris of America" with the Tyler Junior College Apache Belles, Pete Fountain, and Al Hirt
TV in the United States
Network	CBS
Announcers	Pat Summerall and Tom Brookshier
Nielsen ratings	47.2 (est. 78.94 million viewers)[1]
Market share	67
Cost of 30-second commercial	US$162,000